elf power grip primer 24ml

The Perfect Canvas for Flawless Makeup

Start your makeup routine right with the e.l.f. Cosmetics Face Primer. This cult-favourite primer creates a smooth, poreless base that helps your foundation go on more evenly, last longer, and look more flawless throughout the day. Whether you’re dealing with oiliness, large pores, or uneven texture, this primer tackles it all — giving you that airbrushed, camera-ready finish from the very first step.

Why You'll Love It

• Extends Makeup Wear: Creates a long-lasting base that keeps your foundation, concealer, and powder looking fresh for hours longer
• Minimises Pores: Blurs the appearance of pores and fine lines for a smooth, refined skin texture
• Controls Oil & Shine: Helps keep excess oil at bay throughout the day for a matte, shine-free complexion
• Lightweight Formula: Feels weightless on skin — no heavy, cakey, or sticky feeling
• Smooth Application: Glides on effortlessly and creates an even, velvety canvas for seamless foundation blending
• Suitable for All Skin Types: Works beautifully on oily, combination, dry, and sensitive skin
• Cruelty-Free Brand: e.l.f. Cosmetics is proudly 100% vegan and cruelty-free

How to Use

After completing your skincare routine (moisturiser and SPF), apply a small amount of primer to your fingertips or a brush. Smooth evenly over the face, focusing on areas with visible pores or oiliness such as the T-zone. Allow to set for 1–2 minutes before applying foundation or BB cream for best results.

Pro Tip: Apply primer to your eyelids before eyeshadow to intensify colour payoff and prevent creasing throughout the day.